8 Ways Holiday Cards Encourage Business

Americans purchase over 2 billion Christmas cards each year and this year will be no different. Holiday cards sent to business associates, customers, friends and family offer a heart-felt means of staying connected and showing you care. Here are the ways this traditional means of holiday communication can help your business grow and prosper.

1. Special connection. Holiday Cards are a special one to one form of communication. Far more personal than emails or voice mails, holiday cards sent through the mail are opened and enjoyed and the effort to send them is valued by those that receive them. They offer a great opportunity to introduce your company when prospecting for new customers. Those who receive holiday cards appreciate the effort and feel they are special.

2. Business family. When you are included on someone’s holiday mailing list you know you are valued. Your name was added because you are special to that business. Holiday cards are a great tool for cultivating business. Welcome new customers to the family and encourage repeat business. You have effectively allowed your customer base to become members of your businesses family.

3. Customer appreciation. Sending holiday cards to new business clients or associates shows you care about them. You want to keep them on your contact list and encourage their association with your company. Personalized holiday cards with a short hand written note will strengthen any business relationship.

4. Personal touch. Personalized Christmas cards show that your business is doing well and proves to others that they are making a smart decision when doing business with you. Retention is key to business survival and you are rewarding those whose loyalty you rely on by remembering them at this time of the year. By hand addressing the envelopes you are adding a personal touch that is sure to be well received and appreciated.

5. Thoughtful gesture. Business holiday cards are a tradition that has proven invaluable through the years. They send a gesture of thoughtfulness no email or voice mail can convey. Christmas cards with religious content may not be appropriate for everyone on your business holiday card mailing list so choose wisely to avoid offending anyone. There are hundreds of seasonal greetings or happy holiday cards that work perfectly for everyone on your list. Thoughtful business holiday cards can be sent to current as well as past customers as a means to re-introduce your business or reactivate customers all with the best of intentions.

6. Visual reminder. Business holiday cards are visual reminders that allow your business name and logo to be shared individually with those whose partnerships you value. Holiday photo cards are especially welcomed and enjoyed when you include a photograph of your employees or your corporate office, giving those with whom you do remote business a visual connection that makes them feel a closer kinship to your staff and your business.

7. Brand recognition. Greeting cards are read and re-read several times and often displayed for all to see. With your company logo imprinted or your company name appearing through a die cut window on the front of the card, your brand recognition is strengthened. Even better, Calendar Cards allow your company name to be displayed throughout the year ahead. Include your contact information when personalizing and it is just too easy for your customers to remember you too!

8. Good impression. Include a custom imprinted verse of your choosing for a special added value that doesn’t cost extra. Select a card design that focuses on your business and speaks directly to your customer. Professionally printed and personalized holiday cards send a message that says your business is thriving and will remain a great partner or provider.

Everyone is looking for a way to differentiate themselves from the crowd. Remembering clients and business partners with personalized holiday cards does just that. They are highly effective marketing tools that will lead to long term relationships. Use them to stay connected with existing customers, introduce yourself to new ones and reconnect with those that might have wandered. Treat your customers and business associates as you would family members by remembering them with corporate holiday cards and your business is certain to grow and flourish all year long.